Ibtehaj Haider.
I build brands, products and growth engines — leading sales and production teams, scaling business units, and shipping web & app experiences. Command over every CMS and builder, from custom code to no-code.
The bridge between
strategy and shipping.
I'm a Business Unit Head with a foundation in brand development — I run both the sales and production sides of the house. That means generating fresh sales, driving upsells, and turning one-off clients into long-term, recurring relationships.
On the build side, I've spent years deep in CMS and full-stack development — and today I lead a team building web apps and mobile apps end to end, from custom WordPress and Webflow to MERN/MEAN products. I hire, train and direct, then make sure what we ship is fast, polished, and on time.
Today I also serve as CTO at Dunagi, a tech product in Ireland connecting learner drivers with instructors, and design & build for Business 411 — all remote, all results-driven.
Three hats. One operator.
Leadership, technology and craft — running in parallel across borders.
Business Unit Head
Own Upwork, Social Media & LinkedIn sales channels end to end. Build and train sales teams, lead production, and turn outreach into recurring revenue.
Chief Technology Officer
Tech lead for a product bridging the gap between learner drivers and driving instructors — owning the technical direction and delivery of the platform.
Website Designer & Developer
Designing and building web experiences — translating brand and business goals into fast, conversion-focused sites across the full CMS spectrum.
Command of the whole stack.
From a custom CMS to drag-and-drop builders — whatever the project needs, I've shipped it.
CMS & Builders
Engineering
Design & CRM
Growth & Ops
Web apps & mobile apps,
shipped with a team.
Scope & Architecture
Map goals, users and constraints. Define the data model, tech stack and a build roadmap the whole team aligns on.
UX & Prototype
Wireframes to high-fidelity flows in Figma. Clickable prototypes get validated before a line of code is written.
Develop & Integrate
Frontend, backend and APIs built in agile sprints — MERN/MEAN, React & native — with the team shipping in parallel.
QA & Test
Cross-device testing, performance and security passes. Nothing reaches a client until it's stable and fast.
Deploy & Scale
Ship to production, monitor, and iterate. Ongoing support and upgrades keep the product growing post-launch.
Funnels that capture,
nurture & convert.
From bidder to business unit head.
Business Unit Head
Leading sales and production, building teams, and driving outreach across Upwork, social and brand channels into recurring revenue.
CMS Developer
Shipping across WordPress, Webflow, Bubble, Squarespace, Wix, HubSpot, Framer, React & PHP — five years in continuous production.
Business Unit Manager → Head
Grew from front sales to project director — account management toward Top Rated, plus launching SEO, SMM and ASO sales channels.
Project Manager
Advised the CEO on industry trends, ran hiring and production, and directed projects end to end with 100% client satisfaction.
SEO Team Lead & WordPress Developer
On/off-page SEO and content optimization while building on 150+ themes and 5+ builders with optimization-first best practices.
BS, Information Technology
The foundation — where strategy met code.
Got something
worth building?
Brand, product, or a site that actually converts — let's make it real. I reply fast.